Mubarroq, Abdullah and Fatchi, Rachmad Bagus (2017) PENGARUH PRODUK DAN PROMOSI TERHADAP PEMBELIAN MIE INSTAN INDOMIE GORENG DI PASAR BARU GRESIK. Gema Ekonomi, 6 (02). pp. 169-184. ISSN 22528768
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Abstract
This study aims to determine the effect of product, promotion, and againstDecision to purchase Indomie Goreng Instant noodle at Pasar Baru Gresik. This ResearchIs a quantitative study using survey methods. Test value ReliabiltasEach having influence X1 (0.694), X2 (0,573) and Y (0.813) onCronbach Alpa. Research subjects used are buyers in the new Market cityGresik which amounts to 66 people. Data analysis technique using F test at level5% significance. The results showed the significance test of the coefficientDone by consulting the price of F arithmetic (9,784)> F table (3.14) on 5% significance level and in Determination test R of 0.237 or 23.7% which means Shows the strong relationship between the variables of the variations of the influence of the product andPromotion of purchase decision variables, so it can be said hubungganVariable X to Y is strong.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Depositing User: | SE., MM. Abdullah Mubarroq |
| Date Deposited: | 07 Dec 2018 14:15 |
| Last Modified: | 07 Dec 2018 14:15 |
| URI: | http://elibs.unigres.ac.id/id/eprint/178 |
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